Sans Faceted Asmo 3 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Guildhall' by Device and 'Penney' by Maulana Creative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logotypes, packaging, industrial, athletic, authoritative, retro, aggressive, impact, space saving, ruggedness, geometric consistency, display clarity, blocky, angular, octagonal, condensed, compact.
A compact, heavy all-caps style with sharply cut corners and faceted, almost octagonal contours that replace curves with straight segments. Strokes are uniformly thick with squared terminals and frequent diagonal chamfers, producing a hard-edged silhouette and tight interior counters. Proportions are condensed and vertically emphatic, and the lowercase follows the same block construction with simplified forms that read close to small caps at a glance. Numerals match the system with crisp notches and flat tops/bottoms, maintaining a consistent, punched-out geometry across the set.
Best suited to headlines, posters, and identity work where a strong, compact wordshape is needed. It also fits sports branding, event graphics, merchandise, and packaging that benefits from a tough, industrial voice and high visual impact.
The overall tone is forceful and utilitarian, combining an athletic scoreboard punch with an industrial, machine-stamped feel. Its faceted construction adds a rugged, no-nonsense character that reads bold, loud, and slightly retro.
Likely designed to deliver maximum punch in minimal horizontal space while keeping a consistent faceted geometry across letters and figures. The chamfered corners and uniform stroke weight appear intended to evoke engineered, hard-surfaced forms for bold display typography.
The dense black mass and tight apertures suggest it’s happiest at display sizes, where the corner cuts and internal shapes remain distinct. In longer lines, the strong vertical rhythm and compact spacing can create a commanding, poster-like texture rather than a relaxed reading flow.