Sans Normal Apbij 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Core Sans C' by S-Core, 'Brahma' and 'Brahma Rounded' by Tall Chai, and 'Caros' and 'Caros Soft' by cretype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, neutral, modern, friendly, functional, everyday legibility, modern utility, neutral voice, broad usability, geometric, rounded, open counters, even rhythm, sturdy.
A clean sans with largely geometric construction and gently rounded curves. Strokes are even and consistent, with smooth joins and minimal modulation. Counters are open and spacious (notably in C, G, O, and e), and terminals are mostly straight-cut, giving the design a crisp, contemporary finish. Uppercase forms are broad and stable with simple, readable silhouettes; lowercase shows a single-storey a and g, a straightforward t with a short crossbar, and a compact, tidy r, contributing to a practical, uncluttered texture in text.
Well-suited to interface typography, product and corporate branding, and general-purpose editorial settings where clarity is the priority. The clean geometry and open counters also make it a solid option for wayfinding and signage, as well as presentation decks and marketing copy that needs a modern, unobtrusive voice.
The overall tone is neutral and contemporary, leaning friendly due to its rounded shapes and open apertures. It feels pragmatic and confident rather than stylized, aiming for clarity and approachability in everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes straightforward legibility and a contemporary, approachable feel. Its restrained detailing and geometric underpinnings suggest it was drawn to perform reliably across a wide range of everyday applications without calling attention to itself.
Numerals are simple and highly legible, with clear differentiation between similar forms; the 1 is a plain vertical form and the 4 is open. The sample text shows an even, steady color with good spacing and consistent alignment across lines, supporting comfortable reading at larger text and display sizes.