Sans Normal Lukeb 18 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Fact' by ParaType, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, modern, assertive, energetic, impact, speed, emphasis, modernity, visibility, oblique, compact, rounded, bulky, dynamic.
A heavy, oblique sans with broad, rounded forms and a dense, compact footprint. Strokes stay largely uniform with minimal contrast, producing solid, blocky silhouettes and strong color on the page. Curves are smooth and full (notably in O/C/G and the bowls of b/p/q), while joins and terminals tend to be clean and slightly squared, reinforcing a sturdy, engineered feel. The italic angle is consistent across caps, lowercase, and figures, giving lines a forward-leaning rhythm and lively texture.
This style is well suited to headlines, posters, and brand marks where strong typographic presence is the priority. It also fits energetic contexts such as sports, events, and packaging or retail graphics, especially where short phrases need to read with momentum and authority.
The overall tone is bold and energetic, with a forward motion that reads as sporty and attention-seeking. Its thick, rounded shapes feel contemporary and confident, leaning toward promotional and headline-driven communication rather than quiet, bookish settings.
The design appears intended to deliver maximum impact with a streamlined, modern sans structure, using consistent obliquing and rounded geometry to create speed and emphasis. Its compact, heavy forms suggest a focus on display typography that stays legible while projecting a bold, promotional voice.
Spacing and counters are kept relatively tight, which increases impact at display sizes and creates a compact, cohesive word shape. Numerals match the same heavy, slanted construction, helping mixed alphanumeric strings maintain a uniform, forceful presence.