Sans Superellipse Huriv 2 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Baldo' by Ahmet Altun, 'Chortler' by FansyType, 'Fox Kevin' by Fox7, 'Behover' by Martype co, 'Alma Mater' and 'Oscar Bravo' by Studio K, 'Headlines' by TypeThis!Studio, and 'Amarow' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, industrial, retro, assertive, compact, utilitarian, space saving, high impact, signage clarity, industrial styling, blocky, rounded, squared, condensed, geometric.
A compact, heavy sans with rounded-rectangle construction and broadly uniform stroke weight. Curves resolve into squared bowls and soft corners, giving counters a superelliptical, almost "pill"-shaped feel. Terminals are blunt and flat, with minimal modulation and tight apertures that create dense, dark word shapes. The lowercase follows a single-storey, simplified pattern with sturdy verticals, while numerals share the same squared-round geometry for a consistent, sign-ready texture.
Best suited to headlines, posters, and short, punchy statements where dense color and compact width are advantages. It also fits packaging, branding marks, and signage systems that benefit from sturdy, rounded-square letterforms and a consistent, industrial rhythm.
The overall tone is bold and pragmatic, with a retro-industrial flavor that feels engineered rather than calligraphic. Its compact width and dark color lend an assertive, no-nonsense voice suited to attention-grabbing messages and functional labeling.
The design appears intended to deliver maximum punch in minimal horizontal space while maintaining a friendly, rounded geometry. Its squared curves and blunt terminals suggest a display-focused, engineered aesthetic optimized for bold titling and graphic applications.
At display sizes the rounded-square geometry reads clearly and gives a distinctive stamped or cut-vinyl character. In longer settings the heavy weight and tight internal spaces produce strong impact but can reduce openness, especially where counters and apertures are narrow.