Sans Superellipse Gumif 7 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Alwyn New', 'Mic 32 New', and 'Mic 32 New Rounded' by moretype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui display, friendly, modern, confident, playful, approachable, soft impact, modern branding, display clarity, geometric warmth, rounded, soft corners, geometric, chunky, compact.
A heavy, rounded sans with superelliptical geometry: curves feel like rounded-rectangle bowls rather than pure circles, and corners are smoothly softened throughout. Strokes stay largely even, producing a dense, sturdy color, while apertures are moderately open to keep counters readable at display sizes. Proportions skew toward a large x-height with relatively short extenders, giving lowercase a compact, planted stance. Terminals are mostly squared-off with rounding, and the overall rhythm is steady and blocky, with numbers and uppercase sharing the same robust, monoline construction.
Best suited to headlines, logos, packaging, and short-form messaging where its dense weight and rounded geometry can deliver strong presence. It can also work for UI or app display text, labels, and wayfinding at larger sizes where the big x-height and simple shapes support quick recognition.
The letterforms read as modern and approachable, combining a confident poster-like weight with softened edges that feel friendly rather than aggressive. The rounded superellipse structure adds a subtle “tech” neatness while still remaining playful and welcoming.
The design appears intended to deliver high-impact readability with a soft-edged geometric personality—combining sturdy, even strokes with superelliptical curves to create a contemporary, friendly display sans.
The lowercase shows single-storey constructions (notably the a and g), reinforcing a contemporary, informal tone. Round letters like O/Q and bowls on b/d/p maintain consistent rounded-rectangle curvature, while diagonals (V/W/X/Y) stay thick and stable, enhancing impact in headlines.