Sans Normal Oblom 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Albra' by BumbumType, 'FS Koopman' by Fontsmith, and 'Lota Grotesque One' and 'Santi' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, impactful, modern, solid, attention, clarity, approachability, modern branding, display impact, geometric, rounded, chunky, clean, poster-ready.
A heavy, geometric sans with broad proportions and large, open counters. Strokes are consistently thick with smooth curve-to-stem transitions and minimal modulation, giving letters a compact, blocky silhouette. Terminals are mostly straight and blunt, while bowls and rounds (C, G, O, Q, a, e, o) are built from near-circular forms that keep the rhythm even and sturdy. Lowercase shapes read as single‑storey and simplified, with short ascenders/descenders and dense spacing that reinforces a strong typographic color.
Best suited to display contexts where strong presence is needed, such as headlines, posters, brand marks, packaging, and signage. It can also work for short UI labels or callouts when a confident, friendly emphasis is desired.
The overall tone is bold and approachable: energetic without feeling aggressive. Its rounded geometry and simplified forms suggest a contemporary, friendly voice that still delivers high visual impact for attention-grabbing headlines.
The design appears intended to deliver maximum impact with simple, geometric construction and highly consistent stroke weight. Its wide stance and rounded forms aim for clarity and approachability while maintaining a dense, attention-commanding texture in blocks of text.
The numerals are wide and weighty, matching the letterforms closely for consistent color in mixed alphanumeric settings. Punctuation and dots appear substantial and clearly cut, supporting legibility at display sizes.