Sans Normal Okdaj 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Gezart' by Ani Dimitrova, 'Ricardo' by Bureau Roffa, 'Sans Atwic Modern' by Caron twice, 'Matt' by Fontfabric, and 'Equip' by Hoftype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, clean, confident, straightforward, impact, clarity, modernity, approachability, simplicity, geometric, rounded, high-clarity, solid, contemporary.
A heavy, geometric sans with broad proportions and smooth, circular bowls. Strokes are even and firmly weighted, with flat terminals and minimal modulation, giving the letters a solid, uniform color on the page. Counters are open and cleanly shaped, and curves transition into straights with crisp joins, producing a tidy, engineered rhythm across both uppercase and lowercase.
This style works especially well for headlines, brand marks, and short-to-medium display text where a strong presence and quick legibility are needed. It also suits signage and packaging systems that benefit from bold, simple shapes and consistent readability at a glance.
The overall tone is modern and approachable, combining a strong, confident voice with friendly rounded forms. Its compact detailing and no-nonsense construction feel contemporary and utilitarian rather than decorative, while the generous shapes keep it from feeling severe.
The design appears intended to deliver a clear, modern sans voice with geometric structure and robust weight for high-impact communication. Its simplified, rounded construction suggests an emphasis on clarity and approachability in contemporary branding and display settings.
The lowercase shows single-storey forms (notably the a and g), reinforcing a geometric, contemporary character. Numerals are sturdy and highly legible, matching the letterforms’ round/straight construction and maintaining consistent visual weight in mixed text.