Sans Normal Apdiv 12 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui, branding, signage, packaging, editorial, modern, clean, techy, friendly, clarity, modernity, approachability, versatility, rounded, geometric, open, minimal.
A rounded geometric sans with a consistent, monoline stroke and generously open counters. Curves are drawn with smooth, circular geometry, while terminals are softly rounded, giving the forms a polished, engineered feel. Proportions run slightly extended with ample sidebearings, and the overall rhythm is even and uncluttered, supporting clear word shapes in continuous text.
Works well for UI typography, dashboards, and app branding where legibility and a clean texture are priorities. The rounded geometry also suits packaging and modern identity systems, and it can hold up in short editorial settings like subheads, captions, and pull quotes that benefit from a friendly technical voice.
The tone reads modern and approachable: precise enough for interface and product contexts, but softened by rounded corners and circular construction. It suggests contemporary tech, wayfinding clarity, and a mild futurist flavor without feeling aggressive or overly stylized.
The design appears intended to deliver a contemporary geometric sans that balances clarity with warmth. By combining circular construction, open apertures, and rounded terminals, it aims for versatile readability while projecting a modern, product-oriented personality.
Distinctive circular motifs show up in rounded bowls and near-perfect ‘O’ forms, while several glyphs introduce subtle, playful deviations from pure geometry (for example, curved joins and softened intersections). Numerals maintain the same calm, open structure and avoid fussy detailing, keeping the overall texture consistent across letters and figures.