Sans Other Emsa 3 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, gaming, logos, sporty, aggressive, dynamic, futuristic, industrial, impact, speed cue, branding, display, slanted, angular, squared, blocky, compact counters.
A heavy, right-slanted sans with strongly angular construction and squared curves. Letterforms emphasize straight segments, chamfered corners, and forward-cut terminals, creating a compressed, aerodynamic silhouette despite the broad overall set. Counters are small and often rectangular, with consistent, mechanical inner shapes (notably in bowls and numerals). The rhythm is energetic and slightly uneven due to varied widths and sharply stepped joins, with a generally low-contrast, massed texture that holds together in bold display settings.
Best suited to short, high-impact typography such as headlines, posters, title cards, team or event branding, and bold logo wordmarks. It also fits gaming and action-oriented interfaces where a strong, forward-leaning display voice is desired.
The overall tone is fast, assertive, and engineered—suggesting speed, impact, and competitive energy. Its sharp angles and forward lean evoke motorsport, action branding, and tech-forward styling rather than neutral editorial voice.
The design appears intended to deliver an emphatic, speed-coded sans for display typography, using angular geometry and squared counters to communicate toughness and motion while maintaining a cohesive, industrial visual system across letters and numerals.
The numerals and uppercase show particularly boxy apertures and cut-in corners that read well at large sizes and reinforce a rugged, modular feel. In longer text, the dense weight and tight counters create a strong black presence, favoring headline use over extended reading.