Sans Normal Pulej 8 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Genius' by Artegra and 'Panton Rust' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, friendly, chunky, retro, casual, friendly impact, playful display, retro warmth, brand voice, rounded, soft, bouncy, compact, heavy.
A heavy, rounded sans with softly squared corners and generous curves throughout. Strokes are consistently thick with minimal modulation, and terminals are blunt and cushioned rather than sharp. Counters are relatively small and tightly enclosed in letters like B, P, R, and 8, giving the face a dense, compact color. The uppercase is broad and simplified with sturdy geometry, while the lowercase keeps a single‑storey a and g and a short-armed r, reinforcing an informal, cartoon-leaning construction. Numerals are bold and bulbous, with the 1 as a simple vertical form and rounded, open curves on 2, 3, and 5 that match the overall soft rhythm.
Best suited for short, high-impact settings such as headlines, posters, packaging, and brand marks where a friendly, chunky voice is desired. It can also work well for children’s materials and casual promotional graphics, especially when set large to keep counters from closing up.
The overall tone is warm and approachable, leaning toward playful and slightly retro. Its rounded heft reads as confident and upbeat, with a friendly, toy-like softness rather than a strict corporate feel.
The typeface appears designed to deliver a bold, approachable presence with simplified, rounded forms that emphasize friendliness and visual punch. Its compact counters and soft geometry suggest an intention to evoke a playful, retro display sensibility while remaining straightforward and legible in large sizes.
The design prioritizes mass and clarity at display sizes, with tight interior spaces and wide strokes creating strong impact. Curves and joins are consistently smoothed, producing a bouncy texture in text while keeping letterforms highly simplified.