Sans Normal Atbuy 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui labels, apps, packaging, education, posters, friendly, casual, approachable, playful, clean, friendliness, approachability, informality, legibility, personality, rounded, soft, open, humanist, hand-drawn.
A soft, rounded sans with monoline strokes and gently irregular curves that suggest a lightly hand-drawn construction while remaining clean and consistent. Counters are open and generously rounded, with smooth joins and minimal contrast throughout. Terminals tend to be softly finished, and several forms show subtle asymmetry that keeps the texture lively without sacrificing legibility. Proportions feel balanced, with compact bowls and simple, unadorned structures across caps, lowercase, and numerals.
Well-suited for UI labels, app interfaces, and product packaging where clarity and a friendly voice are needed. It also works well for educational materials, posters, and short-to-medium text settings that benefit from an informal, approachable texture.
The overall tone is warm and approachable, with a casual friendliness that reads as modern and informal rather than strict or technical. Its slight organic wobble adds personality and ease, making text feel conversational and welcoming.
The design appears intended to blend everyday legibility with a gentle, personable character—delivering a clean sans foundation with just enough organic rounding and irregularity to feel human and inviting.
Round characters like O, C, and G have broad, even curves that anchor the design, while diagonals and joins retain a softened geometry. Numerals follow the same rounded logic and maintain a clear, readable rhythm in running text.