Sans Normal Kudum 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Neue Reman Sans' by Propertype, 'Geograph' by Sarah Khan, 'Clarika Pro' by Wild Edge, and 'Glot' by Wordshape (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, sporty, dynamic, modern, confident, friendly, contemporary tone, active feel, clear legibility, brand impact, oblique, rounded, geometric, clean, brisk.
This is an oblique sans with sturdy, evenly weighted strokes and rounded, geometric construction. Curves are smooth and full, counters are open, and terminals are cleanly cut, creating a crisp silhouette at both display and text sizes. The italic slant is consistent across capitals, lowercase, and numerals, giving the design a forward-leaning rhythm; widths vary naturally by character, but spacing stays even and controlled.
It performs well in headlines, short editorial callouts, and brand marks where a modern, active voice is desired. The clear shapes and steady spacing also suit UI labels, signage, and packaging that need quick recognition in motion-oriented or promotional contexts.
The overall tone is energetic and contemporary, with a purposeful forward motion from the slant and a friendly accessibility from the rounded forms. It reads as assertive without feeling rigid, balancing a practical, everyday clarity with a sporty, headline-ready punch.
The design appears intended as a versatile, contemporary oblique sans that communicates motion and confidence while retaining clean legibility. Its rounded geometry and consistent stroke behavior suggest a focus on straightforward readability paired with a slightly sporty, promotional character.
Capitals feel stable and blocky, while the lowercase stays compact and legible with simple, familiar shapes. Numerals match the letterforms in weight and curvature, supporting cohesive mixed alphanumeric settings.