Sans Normal Seliz 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: ui, product design, branding, packaging, signage, friendly, modern, clean, approachable, neutral, legibility, versatility, modernization, approachability, rounded, monoline, open apertures, soft corners, geometric.
A rounded, monoline sans with soft terminals and gently squared curves, giving the shapes a smooth, contemporary feel. Counters are generous and many forms lean on circular construction (notably O/C/G/0), while verticals and horizontals keep an even stroke color throughout. The uppercase is straightforward and legible with clean joins; the lowercase maintains a simple, single‑storey a and g and uses open apertures that keep small sizes clear. Numerals follow the same rounded logic, with wide, open bowls and consistent stroke endings that match the letters.
Well-suited to interface text, product UI, and general-purpose editorial where a clean, unobtrusive sans is needed. The rounded construction also makes it a strong choice for consumer branding, packaging, and signage that benefits from a friendly, contemporary voice.
The overall tone is friendly and modern, balancing neutrality with a soft, welcoming warmth. Its rounded details avoid a clinical feel, making it come across as approachable and everyday rather than technical or formal.
The design appears intended as a versatile, legible sans that prioritizes clarity and consistency while adding warmth through rounded terminals and circular forms. It aims to be broadly usable across display and text contexts without relying on decorative features.
Rhythm is steady and uncluttered, with minimal stylistic quirks and a strong emphasis on clarity. The design’s rounded corners and consistent stroke weight produce an even texture in paragraphs and a smooth silhouette in headlines.