Sans Normal Sekom 9 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, brand system, packaging, signage, editorial, friendly, clean, modern, approachable, neutral, clarity, approachability, versatility, modern neutrality, rounded, soft terminals, open apertures, humanist, even rhythm.
A rounded sans with smooth, monoline construction and softly finished stroke terminals. Curves are generously circular, giving letters like C, O, and S an even, polished feel, while joins stay uncomplicated and sturdy. Proportions are balanced with a moderate x-height and clear differentiation between forms; counters are open and legible, and the overall spacing reads steady and calm. Numerals follow the same rounded logic, with simple, readable shapes and consistent stroke behavior.
Well-suited for UI and product text where clarity and a non-aggressive tone are important, as well as branding, packaging, and wayfinding that benefits from rounded, friendly shapes. It also works for short editorial passages and marketing copy thanks to its even color and open, readable forms.
The overall tone is friendly and approachable, leaning modern and unobtrusive rather than formal or technical. Rounded contours and softened endings create a warm, welcoming voice that still feels orderly and contemporary.
The design appears intended to provide an all-purpose, contemporary sans with softened geometry for comfortable reading and a welcoming personality. Its restrained details and consistent stroke treatment suggest a focus on broad usability across display and text settings.
Round dots and punctuation harmonize with the softened stroke endings, and the type maintains a consistent texture in paragraphs without looking rigid. The letterforms avoid sharp corners, favoring gentle curvature that keeps the rhythm smooth across mixed-case text.