Hollow Other Atmy 13 is a very bold, normal width, very high contrast, upright, normal x-height font.
Keywords: kids branding, posters, packaging, stickers, headlines, playful, cartoony, bubbly, retro, cheeky, visual impact, playfulness, novelty texture, dimensional shine, friendly display, rounded, puffy, soft corners, blobby, highlight cutouts.
A heavy, rounded display face with puffy, balloon-like forms and soft, fully curved terminals. Letter construction is predominantly monoline in feel, but the interiors include irregular, highlight-like cutouts and occasional knockouts that create a glossy, dimensional effect rather than conventional counters alone. Proportions are compact with broad curves and minimal sharp angles; joins and bowls are swollen and friendly, and spacing is relatively open to keep the dense shapes from clogging. Uppercase and lowercase follow a consistent inflated geometry, with simple, readable silhouettes and a few exaggerated details (notably in forms like S, G, and the diagonals in K/X/Y).
Best suited to short, prominent text such as posters, kids-focused branding, snack/candy packaging, event flyers, and social graphics where a bold, friendly voice is needed. The interior cutouts are most effective at medium-to-large sizes, where the shiny, hollowed detailing remains distinct and contributes to the display character.
The overall tone is lighthearted and attention-seeking, evoking candy signage, cartoons, and novelty packaging. The internal highlights add a toy-like shine that reads as fun and informal, leaning more whimsical than serious or editorial.
The design appears intended to deliver maximum impact through inflated, rounded silhouettes and playful interior knockouts that suggest shine and depth. It prioritizes personality and a novelty display texture over typographic neutrality, aiming to feel approachable and cartoon-like in use.
The irregular inner cutouts vary slightly from glyph to glyph, giving the set a hand-drawn, organic rhythm. Numerals match the same rounded, chunky construction and maintain clarity at headline sizes, while the glossy knockouts can become a defining texture across longer lines.