Sans Normal Pubar 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Geogrotesque Expanded Series' by Emtype Foundry, 'Molde' by Letritas, 'Tactic Round' by Miller Type Foundry, 'PT Filter' by Paavola Type Studio, 'Hype vol 3' by Positype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, confident, playful, impact, approachability, clarity, modernity, rounded, soft corners, blocky, compact, geometric.
A heavy, rounded sans with chunky strokes and softened corners throughout. Curves are broadly circular with slightly squared terminals, producing a sturdy, almost "pillow" geometry. Counters are open and generous for the weight, and the lowercase is built on a tall x-height with short ascenders/descenders, giving a compact vertical rhythm. Widths feel expansive and stable, with consistent stroke color and simple, uncluttered constructions.
Best suited to display roles where strong presence and quick recognition matter, such as headlines, posters, packaging, and brand marks. The tall x-height and open counters also help it stay readable in short UI labels and prominent signage, especially at medium-to-large sizes.
The overall tone is upbeat and approachable while still feeling assertive. Its rounded, substantial forms read as friendly and contemporary, with a playful heft that suits attention-grabbing messaging without feeling sharp or aggressive.
The design appears intended to deliver maximum impact with a friendly, rounded voice. By combining broad proportions, softened terminals, and simple geometric shapes, it aims for a contemporary display sans that feels inviting while remaining highly legible and visually solid.
Round characters like O/C/G and numerals like 0/8/9 emphasize smooth bowls with subtly flattened joins, reinforcing a geometric, engineered feel. The figures match the letterforms in weight and softness, supporting cohesive typographic color in mixed alphanumeric settings.