Sans Normal Makeb 7 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk W1G' by Berthold, 'Cairoli Now' by Italiantype, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Power Grotesk' by Power Type, and 'Fixture' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, sports branding, apparel graphics, packaging, sporty, dynamic, assertive, modern, punchy, impact, speed, brand voice, headline focus, high visibility, oblique, rounded, blocky, compact counters, soft terminals.
A heavy, oblique sans with broad, rounded outer shapes and tightly controlled internal counters. Strokes stay largely uniform, with smooth curves and subtly softened terminals that keep the forms from feeling sharp despite the mass. Uppercase letters read as sturdy and slightly condensed in their apertures, while the lowercase shows a tall, sturdy structure with simple, single-storey forms (notably the a and g) and short, clean joins. Numerals are equally weighty and stable, with generous curves and minimal modulation for consistent rhythm in display settings.
Best suited for short, high-impact text such as headlines, posters, and promotional copy where the oblique stance can convey momentum. It also fits sports and fitness identities, apparel/merch graphics, and bold packaging where thick letterforms need to hold up over busy imagery or at a distance.
The overall tone is energetic and forward-leaning, with a confident, action-oriented feel. Its thick silhouettes and slanted stance suggest speed and impact, making the voice feel bold, contemporary, and attention-seeking rather than quiet or editorial.
Likely designed to deliver maximum visual impact with a fast, energetic slant and robust shapes that stay legible at large sizes. The rounded construction and simplified forms aim to balance aggression with approachability, targeting branding and display contexts that require strong presence.
Spacing appears tuned for large sizes: the dense weight and compact counters keep words cohesive, while the pronounced slant adds motion and emphasis. The design favors simple geometry and smooth rounding over technical or rigid construction, which helps it remain friendly even at maximum intensity.