Sans Superellipse Jura 1 is a very bold, narrow, medium contrast, italic, normal x-height font.
Keywords: sports branding, posters, headlines, apparel, packaging, sporty, dynamic, assertive, modern, energetic, high impact, convey speed, compact fit, modernize, condensed, slanted, rounded, angular, compact.
A heavy, right-slanted sans with compact proportions and rounded-rectangle counters. Strokes are broad and clean, with subtly squared curves and softened corners that keep the forms smooth while still feeling mechanical. Terminals are largely straight-cut and uniform, producing a tight, fast rhythm; apertures stay relatively small, and several letters show purposeful notches and angled joins that emphasize motion. Numerals match the condensed, forward-leaning structure and maintain the same blocky, streamlined construction.
Well-suited to attention-grabbing display work such as sports identities, event posters, fitness or automotive promotions, and bold product packaging. It can also work for short UI labels or badges where a compact, high-impact italic is needed, but is less ideal for long passages of small body text due to its dense texture.
The overall tone is speed-forward and confident, with a crisp, performance-oriented attitude. Its slant and dense blackness create a sense of urgency and momentum, reading as sporty and promotional rather than literary or delicate.
The design appears intended to deliver maximum impact in a condensed footprint while projecting speed and modernity. Rounded-square construction and consistent oblique styling aim for a streamlined, contemporary voice that remains legible at display sizes.
In text settings the compact spacing and dark color build strong texture, so it tends to read best when given breathing room (larger sizes or looser tracking). The rounded-square internal shapes and consistent oblique stress help keep the style cohesive across uppercase, lowercase, and figures.