Sans Faceted Doba 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Moldr' and 'Moldr Thai' by Deltatype (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, industrial, athletic, retro, assertive, mechanical, impact, ruggedness, uniformity, display clarity, machined look, octagonal, chamfered, blocky, angular, stencil-like.
A heavy, geometric sans built from flat strokes and crisp chamfered corners, where curves are largely replaced by angular facets. Counters tend toward squarish/octagonal shapes, and terminals are cut with consistent diagonal notches that give the outlines a machined, modular feel. The glyphs read as sturdy and compact with tight internal spaces, while spacing and widths vary slightly by letter to maintain a dense, poster-like rhythm. Numerals and capitals share the same faceted construction for a highly uniform texture in display sizes.
Best suited for bold headlines, posters, and branding where the faceted silhouettes can be appreciated at larger sizes. It also fits sports-themed graphics, labels, and signage that benefit from a rugged, high-impact look. In longer passages it will feel dense, so it performs strongest as a display face with generous size and spacing.
The overall tone is tough and utilitarian, evoking varsity/scoreboard lettering, industrial labeling, and retro game or arcade aesthetics. Its sharp cuts and massed black shapes feel energetic and confident, with a no-nonsense presence that favors impact over delicacy.
The design appears intended to translate a hard-edged, engineered aesthetic into a legible sans, using consistent chamfers to unify the alphabet and create a strong, iconic word shape. Its emphasis is on punchy presence and visual identity rather than neutral text setting.
The faceting creates distinctive highlight-like planes along curves (notably in round letters and numerals), which adds character but can darken small sizes due to tight counters and thick joins. Lowercase forms follow the same angular construction and appear intentionally simplified to match the blocky caps.