Sans Normal Algug 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Faktum' by René Bieder and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, modern, friendly, clean, approachable, neutral, versatility, legibility, modernity, clarity, approachability, geometric, open apertures, even rhythm, generous spacing, smooth curves.
A clean, geometric sans with smoothly rounded bowls and largely circular counters paired with straight, unmodulated strokes. Proportions feel generous and slightly expanded, with open apertures and clear, simple terminals that keep shapes crisp at larger sizes. The lowercase is straightforward and highly legible, while the uppercase maintains consistent widths and calm symmetry; diagonals are sharp and clean, and curves are drawn with an even, polished tension.
This font suits interface typography, product pages, and dashboards where clarity and a calm tone are important. It also works well for contemporary branding systems, wayfinding and signage, and short-to-medium editorial copy, particularly when a clean, approachable sans is desired.
The overall tone is modern and neutral with a friendly, accessible warmth. Its round construction and uncluttered details give it an easygoing, contemporary voice that feels at home in everyday UI and editorial contexts without calling attention to itself.
The design appears intended to deliver a versatile, modern sans that prioritizes clarity and consistency, using geometric construction and open forms to stay readable while feeling current and friendly.
The numerals follow the same geometric logic as the letters, with rounded forms and stable, even color. Spacing reads airy and well-balanced in the sample text, producing a smooth line rhythm and clear word shapes.