Slab Normal Gupo 10 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, sports branding, sturdy, confident, rugged, industrial, sporty, impact, durability, emphasis, headline strength, blocky, compact, square, bracketless, high-impact.
A heavy, block-driven slab serif with squared geometry and broad proportions. Strokes are thick and mostly uniform, with flat terminals and short, chunky slab serifs that read as largely unbracketed. Counters are tight and apertures tend toward closed, giving the letters a dense, high-ink presence. The lowercase is compact with a sturdy rhythm, while the numerals and caps keep a rectangular, poster-oriented silhouette with crisp corners and minimal modulation.
Best suited for headlines, posters, signage, and packaging where strong emphasis and quick recognition are needed. It can also work well for sports or collegiate-style branding and bold UI labels, especially when generous tracking and line spacing are available.
The overall tone is bold and assertive, with a no-nonsense, workwear feel. Its dense shapes and blunt slabs convey durability and emphasis, leaning toward an industrial and athletic headline voice rather than a delicate editorial one.
The design appears intended as a robust, high-impact slab serif for attention-grabbing typography. Its compact counters, flat slabs, and square construction prioritize punchy presence and sturdy legibility in short display text.
At display sizes it holds strong silhouettes and clear horizontal structure, but the tight internal spaces can make long passages feel heavy. The design’s strength comes from its consistent block forms, which create a powerful texture in short bursts and stacked lines.