Sans Superellipse Tedeh 1 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, techy, futuristic, industrial, playful, retro, geometric modernism, softened tech, display impact, friendly utility, rounded, squared, blocky, soft-cornered, geometric.
A rounded, squared sans with superellipse construction and heavily softened corners throughout. Strokes are thick and monolinear, with compact apertures and broad, horizontal terminals that give many letters a flattened, platform-like feel. Counters tend toward rounded-rect shapes (notably in O, D, P, and 0), and curves transition into straights with an intentionally “molded” look rather than crisp geometry. Lowercase forms are simple and sturdy with short ascenders/descenders and a slightly compressed inner space in letters like a, e, and s, maintaining a consistent, chunky rhythm at text sizes.
Best suited to short, high-impact text: headlines, logotypes, product branding, packaging, and signage where the chunky, softened forms can read clearly. It also works well for tech-leaning UI titles, game menus, and motion graphics where a rounded-rect aesthetic supports a contemporary, gadget-like feel.
The overall tone feels futuristic and engineered—like labeling on devices, interfaces, or transportation—while the softened corners keep it friendly and approachable. Its blocky geometry adds a retro-digital flavor that reads as utilitarian yet playful, especially in all-caps settings.
The design appears intended to merge geometric, rounded-rectangle forms with a heavy, friendly presence, prioritizing strong silhouette and consistent curvature over delicate detailing. Its construction suggests a focus on modern display use with a distinctive, device-label character.
Round dots on i/j and the squarish, looped numerals reinforce the family’s rounded-rectangle logic. Diagonals (V, W, X, Y) are sturdy and blunt-ended rather than sharp, contributing to a cohesive, “cushioned” silhouette across the set.