Sans Normal Biliz 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Halifax' by Hoftype, 'Sinova' by Linotype, 'Agent Sans' by Positype, and 'Clara Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, signage, presentations, branding, clean, modern, neutral, corporate, approachable, clarity, versatility, legibility, modern utility, systematic, geometric, rounded, crisp, stable, straightforward.
This is a clean sans with largely geometric construction and smooth, circular curves paired with straight, vertical terminals. Proportions feel balanced and steady, with open counters and consistent stroke thickness that keeps forms calm and even. The uppercase reads structured and slightly wide in its bowls (notably in B, D, O, Q), while the lowercase stays simple and highly legible, with a single-storey a and g and compact, utilitarian shapes. Numerals are clear and sturdy, with rounded forms and straightforward joins that match the letterforms.
It suits interface typography, dashboards, and general-purpose digital copy where predictable shapes and clear counters help scanning. It also works well for wayfinding and informational signage, as well as brand systems that need a calm, contemporary sans for headings and supporting text.
The overall tone is neutral and contemporary, projecting clarity and dependability rather than personality-forward flair. Its rounded geometry makes it feel friendly and accessible, while the firm verticals and restrained details keep it professional and matter-of-fact.
The font appears designed as a versatile, do-it-all sans that prioritizes legibility and consistent geometry across letters and figures. Its restrained, modern detailing suggests an intention to serve as a dependable default for everyday communication in both display and reading contexts.
The design favors simplicity over stylization: terminals are mostly flat, curves are smooth and continuous, and apertures remain open enough for comfortable reading. The lowercase t has a simple crossbar and the y shows a clean descending stroke, reinforcing a pragmatic, text-ready rhythm.