Sans Normal Jinip 2 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, contemporary, impactful, friendly, clean, modern display, strong presence, approachable clarity, geometric simplicity, headline legibility, rounded, geometric, crisp, open counters, large apertures.
This typeface presents hefty, compact strokes paired with expansive, rounded bowls and open counters. Curves are smooth and near-geometric, while joins and terminals stay clean and mostly blunt, creating a crisp silhouette at display sizes. Proportions run broad overall, with generous horizontal space in round letters and a steady baseline rhythm; the lowercase maintains clear differentiation between forms (notably the single-storey a and g) with straightforward, functional construction. Numerals follow the same robust, rounded logic, with prominent curves and clear interior space that keeps them legible despite the heavy color.
It performs best where strong presence and quick readability are required, such as headlines, posters, brand marks, packaging panels, and signage. The wide, open shapes and robust forms also suit short UI labels or navigation elements where a clear, emphatic voice is desired.
The tone is confident and contemporary, projecting strength without feeling aggressive. Its rounded geometry and open forms add an approachable, friendly character, making the overall voice feel modern, direct, and highly readable.
The font appears designed to deliver a modern, geometric sans voice with maximum visual presence and straightforward legibility. Its wide, rounded construction suggests an intention to feel contemporary and friendly while still providing strong impact for display typography.
The design emphasizes wide, circular forms (C/O/Q and the bowls of b/p/d/q) and a strong, even texture in words, which helps maintain clarity in short headlines and bold UI labels. The letterforms keep a clean, minimal detailing approach, avoiding decorative quirks in favor of consistent, simple shapes.