Sans Contrasted Okruf 7 is a regular weight, very wide, medium contrast, italic, tall x-height font visually similar to 'Petale' by LomoHiber (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, dynamic, sporty, retro, confident, expressive, motion, emphasis, headline impact, brand voice, display clarity, oblique, flared terminals, humanist, calligraphic, rounded joins.
A slanted, wide-text italic with smooth, tapered strokes and visibly flared terminals. Stems swell and thin with a steady, calligraphic rhythm, and curves are generous and rounded rather than rigidly geometric. The uppercase is compact and forward-leaning, while the lowercase shows a tall x-height and open counters, helping maintain clarity despite the strong slant. Numerals follow the same sweeping, slightly elastic construction, with soft curves and a consistent italic momentum across the set.
Best suited for headlines, short statements, and branded phrases where its slanted, wide silhouette and tapered strokes can carry the layout. It can work for punchy subheads and pull quotes, but the strong italic motion and wide set make it most effective when given space. It’s a natural fit for branding, packaging, and promotional materials that want a sense of speed and showmanship.
The overall tone is energetic and fast, with a vintage-leaning swagger reminiscent of classic display lettering used for motion, speed, and emphasis. Its broad stance and lively stroke modulation feel bold and assertive without becoming harsh, giving text a confident, performance-oriented character.
The design appears intended to deliver a built-in sense of motion and emphasis through a true italic construction, using flared terminals and moderated contrast to keep forms lively. Its wide proportions and tall lowercase aim to combine display impact with readable word shapes in short-to-medium settings.
The italics are built-in rather than a simple mechanical slant, with strokes that appear drawn to keep weight distribution balanced through curves and joins. The wide proportions and prominent entry/exit strokes create a strong horizontal flow, which becomes especially noticeable in longer words and headlines.