Sans Superellipse Orduv 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Coast' by Groupe Dejour, 'Klint' by Linotype, 'Grotesca Negra' by MAC Rhino Fonts, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, poster, sturdy, athletic, direct, space saving, high impact, geometric consistency, signage clarity, brand presence, condensed, blocky, squared, rounded corners.
A condensed, heavy sans with a squared, superellipse construction: rounds are tightened into rounded-rectangle counters and terminals, giving letters a compact, engineered feel. Strokes are largely uniform with minimal modulation, and curves transition quickly into flats, producing crisp, sturdy silhouettes. Apertures tend to be small and counters compact, with short joins and blunt terminals throughout. The lowercase shows a utilitarian, single-storey approach (notably a and g) with a simple, vertical rhythm, while numerals follow the same condensed, block-first logic for strong lineup and density.
Best suited to headlines and short, high-impact copy where density and authority are beneficial, such as posters, signage, packaging, and bold brand wordmarks. It can also work for labels and navigation systems when sizes are large enough to preserve counter clarity.
The overall tone is assertive and workmanlike, leaning toward industrial and sporting aesthetics. It reads as confident and no-nonsense, prioritizing punch and immediacy over warmth or delicacy.
Likely designed to deliver maximum visual impact in a condensed footprint, using superellipse geometry to keep forms sturdy and consistent. The intent appears to be a modern, utilitarian display voice that holds up in tight spaces and large-scale applications.
The tight internal spaces and condensed proportions create strong texture in blocks of text, with emphasis on verticality. Round letters (O, Q, 0, 8, 9) maintain the squared-oval motif, reinforcing a consistent, stamped or machined personality across the set.