Sans Normal Labos 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Surt' by Blaze Type, 'Gunterz' by Locomotype, 'Maison Neue' by Milieu Grotesque, 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, logotypes, sporty, punchy, modern, confident, friendly, impact, emphasis, momentum, branding, legibility, rounded, oblique, geometric, compact, boldhead.
A heavy, oblique sans with rounded geometry and broad, open counters. Strokes are consistently thick with minimal modulation, producing a smooth, ink-trap-free silhouette and strong color on the page. Curves tend toward near-circular bowls (notably in O, o, e, and 8), while diagonals and terminals are cleanly cut with a slightly squared, engineered feel. The lowercase is compact and sturdy, with single-storey a and g and a short-shouldered r; spacing appears generous enough to keep the dense weight from clogging in text.
Best suited for high-impact display work such as posters, headlines, sports and lifestyle branding, packaging fronts, and punchy campaign typography where a slanted, rounded bold voice is desirable. It can also work for short subheads and UI callouts when strong emphasis and quick recognition are needed.
The overall tone is assertive and energetic, combining athletic momentum from the slant with approachable, rounded forms. It reads as contemporary and performance-oriented rather than formal, with a friendly softness that keeps the heaviness from feeling harsh.
The design appears intended to deliver maximum impact and readability in a compact, forward-leaning style, balancing geometric clarity with rounded friendliness. It prioritizes bold presence, simplified lowercase constructions, and sturdy numerals for branding and attention-grabbing typography.
Numerals are robust and highly legible, with a distinct 0 and a round, dark 8/9 that match the circular letterforms. The uppercase has strong presence for display lines, while the lowercase maintains clarity in longer settings due to large counters and simplified constructions.