Sans Normal Jalem 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Equines' by Attractype, 'Midnight Sans' by Colophon Foundry, 'Miura' by DSType, 'Otoiwo Grotesk' by Pepper Type, 'Phonk Sans' by Slava Antipov, and 'Matrice' by Studio Sun (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, punchy, sporty, tech, impact, approachability, modernity, display clarity, brand voice, rounded, chunky, compact apertures, closed counters, geometric.
A heavy, wide sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broad and even, with generously radiused corners that soften the overall mass. Counters tend to be compact and somewhat closed, especially in letters like a, e, s, and g, giving the face a dense, solid texture in text. The spacing and proportions favor strong horizontal presence, while the lowercase shows a tall x-height and sturdy terminals that keep shapes clear at larger sizes.
Best suited to headlines, branding, packaging, and signage where a strong, friendly presence is needed. It also works well for UI labels, app headers, and short marketing copy at medium-to-large sizes, where the wide proportions and compact counters contribute to impact and cohesion.
The tone is bold and approachable, combining a contemporary, engineered feel with friendly roundness. Its chunky forms read as confident and energetic, suggesting a modern, slightly sporty personality rather than a delicate or editorial one.
The design appears intended to deliver maximum visual weight and presence with a clean, geometric, rounded structure. It prioritizes strong shapes and a contemporary voice, aiming for legibility and character in display-oriented settings rather than quiet, text-first neutrality.
Several glyphs emphasize simplified, built-from-arcs geometry (notably the round letters and numerals), and the overall rhythm stays consistent across uppercase and lowercase. Because counters are relatively tight, the darkest areas can stack up in long passages, making the face feel most comfortable when given a bit of breathing room.