Sans Normal Itmey 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Rhode' by Font Bureau and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, punchy, friendly, sporty, retro, confident, impact, approachability, display clarity, modernized retro, rounded, blocky, soft corners, bulky, compact counters.
A heavy, rounded sans with broad proportions and a compact inner structure. Strokes are uniformly thick and terminate in softened, slightly squared curves, giving the letters a sturdy, molded feel rather than a sharp geometric one. Round characters like O and C are wide and stable, while joins and diagonals (A, V, W, X) read as blunt and muscular. The lowercase is built for impact with a large x-height, short ascenders/descenders, and tight apertures; the single-storey a and g reinforce a simplified, contemporary construction. Numerals are similarly chunky and wide, with clear silhouettes and minimal detailing.
Best suited to headlines, titles, and short blocks of copy where a strong, friendly presence is needed—such as posters, retail signage, packaging callouts, and brand marks. It can also work for UI labels or sports/entertainment graphics when set large enough to keep the tight apertures crisp.
The overall tone is bold and approachable, combining a playful softness with assertive, poster-like presence. It suggests energetic, upbeat communication—more friendly and sporty than formal—while still feeling modern and controlled rather than casual or hand-drawn.
The design appears intended to deliver maximum visual impact with a warm, rounded voice: a streamlined sans that feels robust and legible in display contexts while avoiding sharp, technical edges.
Spacing and rhythm favor dense word shapes and strong horizontal color, which helps the type hold together at display sizes. Small openings in letters like e, a, and s create a compact texture that reads best when given enough size or generous tracking. The forms lean toward a retro sign/advertising sensibility without obvious novelty ornament.