Sans Normal Obgek 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Zin Sans' by CarnokyType, 'FF Clan' by FontFont, 'Calton' by LetterMaker, and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, sturdy, impact, clarity, modernity, approachability, display strength, rounded, geometric, compact, blocky, clean.
A heavy, rounded sans with geometric construction and strongly simplified forms. Curves are smooth and broadly elliptical, while straight strokes terminate in clean, square ends, producing a sturdy, poster-like silhouette. Counters are relatively tight in several letters, giving the face a compact, dense texture; spacing and sidebearings feel optimized for impact rather than airiness. Lowercase forms are large and open for their size, with a single-storey “a” and “g”, a short-armed “r”, and generally minimal modulation across the set.
This font performs best in attention-grabbing settings such as headlines, poster typography, branding lockups, packaging, and bold interface or wayfinding moments. Its dense color and rounded geometry help short phrases and titles feel strong and contemporary, especially at medium-to-large sizes.
The overall tone is bold and approachable, balancing industrial solidity with friendly roundness. It reads as contemporary and energetic, designed to project confidence and immediacy without looking sharp or delicate.
The design intention appears focused on maximum impact and clarity through simplified, geometric letterforms and substantial stroke weight. It aims to deliver a modern, friendly display voice that remains straightforward and readable while emphasizing presence and authority.
Diagonal shapes like K, V, W, X, and Y are blunt and weighty, reinforcing the font’s blocky rhythm. Numerals are similarly robust and highly legible at display sizes, with broad bowls and strong vertical presence.