Sans Normal Okmir 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink and 'Neurial Arabic' and 'Neurial Grotesk' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, friendly, direct, clean, clarity, impact, modern utility, brand voice, signage legibility, geometric, rounded, compact, high-impact, uniform.
A heavy, geometric sans with broad, circular bowls and consistently full stroke weight. Curves are smooth and largely built from near-circular forms, while terminals are clean and minimally treated, keeping the silhouette crisp. Proportions read compact and sturdy, with generous counters that help maintain clarity despite the dense weight. Overall spacing and rhythm feel even and stable, producing a solid, contemporary texture in words and lines.
Best suited to headlines and short-to-medium display text where weight and presence are desired. It will work well in branding systems, posters, packaging, and signage that benefit from strong, geometric letterforms and a clean, contemporary texture. In dense paragraphs it may feel heavy, but for emphasis and large sizes it reads confidently.
The tone is modern and assertive, with a friendly openness coming from the round construction and large counters. It feels straightforward and utilitarian rather than decorative, projecting confidence and clarity. The overall impression suits contemporary branding where a strong, approachable voice is needed.
The design appears intended as a strong, contemporary geometric workhorse: simple construction, consistent weight, and open internal shapes aimed at reliable readability with plenty of visual impact. It prioritizes clarity and modern neutrality while maintaining a friendly, rounded character.
Round letters like O/C/G show smooth, continuous curvature, and the straight-sided forms keep a tidy, engineered feel. The lowercase is simple and workmanlike, favoring legibility over stylization, and numerals are similarly robust for clear emphasis in display settings.