Sans Normal Kerim 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Arlette' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, retro, playful, sporty, friendly, display impact, sense of motion, friendly tone, retro styling, rounded, oblique, brushlike, soft corners, forward-leaning.
A rounded, forward-leaning sans with thick, even strokes and softly tapered terminals that suggest a brush or marker influence without true calligraphic contrast. Curves are generous and slightly inflated, giving bowls and counters a compact, punchy feel, while joins stay smooth and continuous. The italic construction is built into the letterforms rather than applied as a simple slant, producing lively shapes in characters like a, e, g, and s. Spacing reads moderately tight and the overall rhythm is bouncy, with noticeable personality in diagonals and curved endings.
Best suited to short, high-impact settings such as headlines, posters, logos, and packaging where its energetic slant and rounded weight can carry personality. It can also work for sporty or retro-themed branding and display copy, while longer passages may benefit from generous leading to maintain clarity.
The overall tone is upbeat and kinetic, with a casual retro flavor. Its rounded forms and built-in slant communicate motion and friendliness, making text feel informal, confident, and attention-seeking rather than restrained or technical.
The design appears intended as a bold, approachable display italic that combines clean sans construction with a hand-drawn, brushlike finish. It prioritizes motion, warmth, and standout readability at larger sizes over neutrality.
Uppercase forms keep a simple, geometric backbone but soften it with rounded corners and slightly irregular, brushy terminals. Numerals match the same forward-leaning stance and rounded shaping, helping mixed alphanumeric settings stay cohesive.