Sans Normal Jidid 10 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Optima Nova' by Linotype and 'Skeena' by Microsoft Corporation (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, dynamic, friendly, confident, emphasis, motion, impact, approachability, modernity, oblique, rounded, soft terminals, tight apertures, compact counters.
A heavy, right-leaning italic with rounded construction and a compact, forward-driven rhythm. Strokes feel smooth and continuous, with subtly tapered joins and soft terminals that keep the shapes from looking mechanical. Counters are relatively tight and apertures tend toward closed, giving the face a dense, punchy color, while the curves stay generous enough to remain legible. Uppercase forms read sturdy and slightly condensed in feel, while the lowercase introduces more calligraphic motion and a single-storey structure in places, reinforcing the italic momentum.
This font performs best in short to medium-length display settings such as headlines, posters, titles, and campaign lines where its weight and slant can create immediate emphasis. It also fits branding and packaging that benefits from a lively, forward-leaning voice, including sports, fitness, and youth-oriented identities.
The overall tone is fast, emphatic, and modern, with a friendly softness rather than a sharp, technical edge. It conveys urgency and confidence—well suited to messaging that wants to feel active, upbeat, and attention-grabbing without becoming aggressive.
The design appears intended to deliver bold emphasis with a streamlined, rounded vocabulary, combining the immediacy of an italic stance with approachable curves. It prioritizes impact and motion, aiming for strong presence in display typography while maintaining clear, consistent silhouettes across the basic Latin set and figures.
The italic angle is consistent across letters and numerals, and the round forms (especially in O/0-like shapes) stay smooth and stable despite the heavy weight. The dense texture means spacing and line breaks will strongly influence readability in longer passages.