Sans Normal Regeg 2 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Potomac' by Context, 'Golden Record' by Mans Greback, 'Prelo Condensed' by Monotype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, approachable, impact, approachability, compactness, display use, retro flavor, rounded, soft corners, compact, high impact, stout.
A heavy, compact sans with rounded terminals and softened corners throughout. Strokes are thick and even, with minimal modulation, and counters are relatively tight, giving the letters a dense, blocky color on the page. Curves are built from broad arcs rather than sharp joins, and diagonals (like in A, V, W, Y) feel sturdy and slightly softened. The lowercase is large and robust, with simple, single-storey forms and prominent dots on i/j; numerals are wide, rounded, and strongly geometric.
Best suited to headlines, logos, and short punchy copy where a compact, high-impact voice is needed. It works well for branding, packaging, and signage that benefits from a friendly, retro-leaning weight and clear silhouette, especially at medium to large sizes.
The overall tone is bold and upbeat, with a friendly, slightly vintage feel reminiscent of mid-century signage and playful packaging typography. Its soft geometry keeps the weight from feeling aggressive, leaning more toward welcoming and fun than industrial or severe.
The design appears intended to deliver maximum impact in a compact footprint while maintaining an approachable, rounded character. It prioritizes bold legibility and a playful geometric consistency for attention-grabbing display use.
The typeface creates strong presence at display sizes, with tight internal spaces that can visually fill in at smaller sizes or in long paragraphs. The mixture of rounded bowls and squared-off stems gives it a distinctive, poster-like rhythm that reads as confident and informal.