Sans Normal Ogli 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Galvani' by Hoftype; 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, solid, straightforward, impact, clarity, approachability, modernity, brand presence, rounded, geometric, compact, clean, chunky.
This is a heavy, rounded sans with clean, continuous curves and largely uniform stroke weight. Counters are generous and mostly circular-to-oval, giving letters like O, C, and G a smooth geometric feel, while straight-sided forms (E, F, H, N) keep a stable, engineered rhythm. Terminals are generally blunt and crisp rather than tapered, and joins are sturdy, producing a compact, high-impact texture in text. The lowercase shows single-storey a and g with simple, rounded bowls, and the overall spacing reads even and robust at display sizes.
It is well-suited to headlines, poster typography, and brand marks that need a strong, readable voice at larger sizes. The sturdy shapes and rounded geometry also work well for signage and packaging where clarity and impact are priorities.
The font communicates a direct, upbeat tone: assertive from its mass and tight interiors, but approachable due to its rounded construction. It feels contemporary and utilitarian, with a friendly softness that keeps it from becoming harsh or industrial.
The design appears intended to deliver a contemporary, high-impact sans that stays friendly through rounded geometry and ample counters. It aims for a dependable, no-nonsense presence that remains approachable in branding and display settings.
In the sample text, the dense color and broad letterforms create strong presence and maintain legibility in large headlines. Numerals appear similarly weighty and rounded, matching the alphabet’s geometry for consistent typographic color across mixed content.