Sans Normal Osmeh 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Kandin' by Hashtag Type, 'Impara' by Hoftype, 'JAF Bernini Sans' by Just Another Foundry, and 'Neue Frutiger Thai' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, straightforward, punchy, impact, clarity, modernity, approachability, versatility, geometric, rounded, clean, sturdy, compact.
A heavy, rounded sans with broad proportions and a clear geometric underpinning. Strokes are thick and even, with gently squared terminals and softened corners that keep the overall texture smooth rather than sharp. Counters are relatively open for the weight, and curves (notably in C, O, and G) feel circular and stable. Lowercase forms are simple and workmanlike, with a single-storey a and g, a short-armed r, and a compact t; punctuation and numerals match the same solid, no-nonsense construction.
Best suited to display settings where impact and clarity are priorities—headlines, posters, and branding systems that need a sturdy, contemporary sans. It also works well for short blocks of text such as callouts, captions, and interface labels at larger sizes, where its strong weight and open shapes maintain legibility.
The font projects an assertive, contemporary tone that reads as approachable rather than aggressive. Its roundness and even color give it a friendly, upbeat voice suited to bold messaging and clear wayfinding.
The design appears intended as a high-impact, modern grotesque/geometric hybrid: simple constructions, rounded forms, and consistent stroke weight aimed at reliable readability and a confident visual footprint.
In text, the heavy stroke and wide set create strong page color and a prominent typographic presence. Diagonals in letters like K, V, W, X, and Y are robust and stable, while the Q’s tail and the G’s spur add recognizable character without becoming decorative.