Sans Normal Hobij 18 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, ui design, headlines, packaging, signage, friendly, modern, clean, playful, approachable, approachability, clarity, versatility, modernity, rounded, soft terminals, geometric, open counters, low contrast.
A rounded sans with monoline construction and gently softened terminals. Curves are built from clean circular/elliptical geometry, giving letters like C, G, O, and Q a smooth, even rhythm, while straight strokes end in subtly rounded caps. Proportions feel balanced and contemporary, with open apertures and generous counters aiding legibility. The lowercase uses single-storey a and g, and the overall texture stays consistent across mixed-case and numerals, with simple, uncluttered forms and clear punctuation.
Well suited to brand identities, product packaging, and signage where a modern-but-warm voice is needed. Its open forms and even stroke rhythm also make it a solid choice for UI labels, app navigation, and short editorial settings such as pull quotes and subheads.
The tone is friendly and contemporary, pairing a neat geometric backbone with soft, approachable finishing. It reads as calm and personable rather than formal, with just enough roundness to feel welcoming in everyday UI and brand settings.
The design appears intended to deliver a versatile geometric sans that feels approachable through rounded terminals and simplified lowercase forms. It aims for clarity and consistency across cases and numerals while maintaining a contemporary, friendly personality.
Distinctive moments include the softly hooked j descender, a straightforward, open-tailed Q, and rounded-shoulder forms in letters like n and m that keep word shapes smooth. Numerals follow the same clean geometry, with an open, airy feel that remains consistent in paragraphs.