Sans Normal Vokus 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Graviola' and 'Graviola Soft' by Harbor Type, 'Branding' by Latinotype, 'Famiar' by Mans Greback, 'Binate' by Monotype, 'Niva' by PeGGO Fonts, and 'Eigerdals' by insigne (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, casual, approachable, retro, warmth, impact, informality, approachability, display clarity, rounded, soft, bouncy, blunt, compact.
A rounded, slanted sans with thick, soft-ended strokes and smoothly inflated curves. The letterforms lean consistently, with gently irregular widths that give the line a lively rhythm. Counters are relatively open for the weight, and terminals tend to be blunt and rounded rather than sharply cut. Overall proportions feel compact and sturdy, with simplified shapes and minimal detail that favor strong silhouettes.
Best suited to short-to-medium display text such as headlines, posters, packaging, and brand marks where a friendly, punchy voice is needed. It can also work for signage or social graphics when set with comfortable spacing, as the heavy rounded forms are most effective at larger sizes.
The overall tone is upbeat and informal, with a warm, human feel that reads as friendly rather than technical. Its rounded massing and energetic slant suggest a fun, slightly retro personality suited to expressive display use.
The design appears intended to deliver an approachable, energetic display voice by combining rounded geometry with a consistent forward slant and simplified, bold silhouettes. The slightly varied widths and soft terminals emphasize personality and impact over strict neutrality.
Round characters like O/0 and C show near-circular construction, while diagonals (V, W, X, Y) stay smooth and cushioned instead of sharp. Numerals follow the same soft, heavy style, with simple, high-contrast-free forms that prioritize clarity at larger sizes.