Sans Normal Alkir 3 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Refrankt' by Groteskly Yours, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, direct, approachability, impact, clarity, modernity, geometric, rounded, smooth, open, chunky.
A heavy, rounded sans with broad proportions and smooth, geometric construction. Curves are generous and near-circular (notably in O/C/G and 8/9), while joins and terminals are clean and largely unmodulated, giving a sturdy, even texture. Uppercase forms are wide with ample counters; lowercase is similarly open, with single-storey a and g and a compact, rounded-shoulder r. Numerals follow the same soft geometry, with an oval 0 and a simple, upright 1.
Best suited to display roles where impact and a friendly modern character are needed: headlines, brand marks and lockups, packaging, and large-format signage. It can also work for short UI labels or callouts when a bold, approachable tone is desired, though its breadth will demand generous horizontal space.
The overall tone is contemporary and approachable, balancing assertiveness with friendliness. Its wide stance and rounded shaping create a welcoming, advertising-ready voice that still feels orderly and controlled.
The design appears aimed at delivering a contemporary geometric sans that feels approachable rather than severe, using rounded forms and open counters to maintain clarity while projecting strong, high-impact presence.
The rhythm is spacious and stable, with clear interior spaces that help shapes remain distinct at a glance. Diagonals (V/W/X/Y) feel strong and clean, while apertures in letters like e and s stay open enough to preserve clarity in dense settings.