Sans Normal Jagip 13 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'ITC Blair' by ITC, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, technical, confident, utilitarian, clean, impact, clarity, modernity, versatility, geometric, rounded, monoline, blocky, open counters.
A heavy, geometric sans with broad proportions and a monoline feel. Curves are built from smooth, near-circular bowls and rounded corners, while joins and terminals stay crisp and squared-off, giving a sturdy, engineered look. Counters are generally open and legible, with simple, unembellished construction and minimal modulation. The lowercase is compact and robust with a high x-height presence, and the numerals match the same wide, stable footprint for consistent texture in setting.
Best suited for display applications where impact and clarity are priorities—headlines, posters, brand marks, packaging, and large-format signage. It can also work for UI titles or dashboards when a strong, modern voice is needed, while longer body text may feel visually heavy without generous spacing.
The overall tone is contemporary and straightforward, projecting strength and clarity rather than delicacy. Its wide stance and clean geometry read as functional and confident, with a slightly industrial, tech-adjacent character.
The design appears intended to deliver a contemporary, geometric sans optimized for bold presence and straightforward legibility. Its wide proportions and simplified forms aim for clear recognition at a glance and a solid, dependable visual identity.
In text, the rhythm is dense and punchy due to the strong stroke weight and wide set, creating a bold typographic color that favors short-to-medium runs. Round letters like O/C/G and bowl forms in B/P/R show consistent curvature, while diagonals in A/V/W/X/Y keep a crisp, angular presence that reinforces the geometric theme.