Sans Normal Almum 2 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'FF Clan' by FontFont, 'LCT Picon' by LCT, 'Ansage' by Sudtipos, 'NeoGram' by The Northern Block, and 'Allumi Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, straightforward, impact, clarity, modernity, approachability, legibility, geometric, rounded, monoline, open apertures, large counters.
A heavy, geometric sans with broad proportions and a steady, monoline stroke. Curves are drawn with smooth, near-circular geometry and generous counters, while terminals are predominantly straight and cleanly cut. Round letters like O, C, and G read open and spacious, and the overall spacing feels comfortable for a bold display size. The forms keep a consistent, contemporary structure with minimal modulation and clear joins in diagonals and bowls.
Best suited to headlines and short blocks of text where bold, wide letterforms can create strong visual impact. It works well for branding, packaging, signage, and UI moments that need clear, friendly emphasis, especially at medium-to-large sizes.
The tone is modern and approachable, projecting clarity and confidence rather than sharpness or delicacy. Its wide stance and rounded geometry give it an upbeat, friendly presence that still feels neutral and practical for contemporary branding.
The design appears intended as a contemporary geometric sans optimized for high-impact communication: broad, sturdy shapes, open internal spaces, and a clean, no-nonsense rhythm aimed at immediate readability and a friendly modern character.
Lowercase forms appear compact and sturdy, with simple, functional construction and minimal calligraphic influence. Numerals are similarly robust and legible at a glance, matching the rounded, geometric logic of the letters.