Sans Normal Alnoy 7 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Ansage' by Sudtipos and 'FM Bolyar Sans Pro' by The Fontmaker (names referenced only for comparison).
Keywords: headlines, branding, ui labels, signage, posters, modern, neutral, confident, functional, tech, clarity, impact, versatility, system use, modernity, geometric, monoline, clean, crisp, solid.
A solid, monoline sans with broad proportions and smooth, geometric curves. Letterforms are built from simple rounds and straight strokes with minimal modulation, producing even color and a steady rhythm. Terminals are clean and unembellished, with squared-off joins where strokes meet and generously open counters in letters like C, D, O, and P. The lowercase shows a tall x-height with compact ascenders and descenders, keeping text dense and highly legible at display and UI-ish sizes; numerals are sturdy and simplified with round bowls and firm horizontal cuts.
Works well for headlines, short copy, and branding where a firm, modern sans is needed with high impact and clear shapes. The tall x-height and open counters support use in UI labels, navigation, and wayfinding-style signage, especially when clarity at a glance matters. It also suits posters and marketing graphics that benefit from a clean, contemporary typographic voice.
The overall tone is contemporary and matter-of-fact, projecting clarity and confidence rather than personality-driven quirks. Its wide stance and heavy presence give it a bold, assertive voice that still reads neutral and practical. The geometric construction adds a subtly technical, modern flavor suitable for clean brand systems and interface environments.
The design intention appears focused on delivering a modern, geometric sans that prioritizes clarity, consistency, and strong presence. Its broad proportions and simplified forms suggest a font meant to hold up in prominent roles while staying neutral enough to pair with other typefaces in structured systems.
Round forms stay consistently circular/elliptical across letters and figures, while diagonals (A, V, W, X, Y) are straight and sharp, creating a crisp contrast between curves and angles. The shapes appear optimized for strong silhouette recognition, with straightforward apertures and minimal decorative tension.