Sans Normal Linid 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'Telder HT Pro' by Huerta Tipográfica, 'Morandi' by Monotype, 'Quodlibet Sans' by Signature Type Foundry, 'Tabac Sans' by Suitcase Type Foundry, 'Aromo' and 'Axios Pro' by TipoType, and 'Aromo' by Underground (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, sporty, friendly, modern, energetic, impact, motion, approachability, modern branding, display clarity, rounded, compact, punchy, soft corners, forward-leaning.
This typeface is a heavy, forward-slanted sans with rounded, softened terminals and broadly oval counters. Strokes stay visually even and solid, with curves doing most of the work and corners gently eased rather than sharply cut. The letterforms are compact and slightly condensed in feel, with large bowls and tight internal spaces that create a dense, high-impact color in text. Spacing appears sturdy and straightforward, producing a steady rhythm in headlines and short blocks of copy.
Best suited for display contexts where a strong, energetic voice is needed—headlines, posters, brand marks, packaging, and promotional graphics. It can work for short emphasis in UI or editorial callouts, but the dense weight and tight counters make it less ideal for long, small-size reading.
The overall tone reads bold and upbeat, combining a friendly roundness with an assertive, athletic lean. It feels contemporary and attention-getting without becoming aggressive, suggesting motion and momentum while keeping a approachable, informal warmth.
The design appears intended to deliver maximum punch and clarity in a rounded, contemporary voice, pairing substantial weight with an oblique posture to imply speed and confidence. Its softened geometry suggests a balance between approachability and high-impact visibility.
Round letters like O/C/G and the numerals emphasize wide, smooth curves, while diagonals in A/V/W/X feel stable and blocky. The lowercase shows simple, single-storey forms where applicable and keeps counters fairly tight, which boosts impact but can reduce delicacy at smaller sizes.