Sans Normal Lidar 11 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Shelf' by 21Type, 'Zin Sans' by CarnokyType, and 'Jali Greek' and 'Jali Latin' by Foundry5 (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, friendly, impactful, emphasis, motion, attention, headline strength, brand voice, oblique, rounded, compact, soft corners, chunky.
A heavy, oblique sans with rounded construction and thick, even strokes. The letterforms are compact and sturdy, with generous counters that keep shapes open at display sizes. Curves are smooth and slightly squashed into wide ovals, while diagonals feel forceful and forward-leaning; terminals tend to be blunt with softened corners rather than sharp cuts. Numerals match the letters in weight and stance, with bold, simple silhouettes designed for quick recognition.
Best suited to headlines, posters, and branding where a strong, dynamic voice is needed. It works well for sports and active-lifestyle graphics, promotional messaging, packaging callouts, and short UI labels that benefit from bold emphasis. Larger sizes will show its rounded curves and compact rhythm most clearly.
The overall tone is assertive and energetic, with a forward motion that reads as sporty and promotional. Its rounded, chunky shapes add a friendly approachability, balancing the strong weight with a less severe feel. The result is bold and attention-grabbing without turning harsh or technical.
The design appears intended as a high-impact, slanted display sans that communicates speed and confidence while maintaining friendly, rounded geometry. It prioritizes bold presence, quick legibility, and a cohesive rhythm across uppercase, lowercase, and numerals for branding and promotional use.
The italic slant is pronounced enough to create a strong rhythm in words and headlines, and the wide, rounded bowls (notably in letters like C, O, and G) contribute to a smooth texture in lines of text. The lowercase feels sturdy and compact, supporting dense, high-impact settings where space is limited.