Sans Normal Lobed 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, playful, impact, motion, headline focus, brand presence, slanted, rounded, bulky, compact, punchy.
A heavy, slanted sans with rounded construction and compact internal spaces. Curves are smooth and full, while terminals are clean and largely uniform, creating a consistent, low-modulation stroke feel. The letters lean forward with a steady rhythm, and counters in forms like O, P, and e stay relatively tight, giving the face a dense, impactful texture. Uppercase proportions feel sturdy and broad-shouldered, while lowercase maintains a straightforward, readable skeleton with single-storey a and g and a round, prominent dot on i and j.
Best suited to short-to-medium headline settings where impact and momentum matter—brand marks, campaign headlines, sports and fitness graphics, packaging callouts, and promotional posters. It can work for brief text blocks at larger sizes, but the tight counters and heavy color favor display use over long-form reading.
The overall tone is energetic and forward-moving, with a bold, athletic confidence. Its rounded geometry keeps it approachable, while the strong mass and slant add urgency and motion that reads as contemporary and attention-seeking.
The design appears intended to deliver a modern, high-energy display voice by combining strong weight with rounded, friendly shapes and a forward slant, producing a confident, kinetic texture that stands out quickly in layouts.
The numerals follow the same rounded, compact logic, with a particularly weighty 8 and a clean, open 4 and 7. Diagonals in letters like K, V, W, X, and Y are thick and decisive, reinforcing a dynamic, headline-driven presence.