Slab Contrasted Pivo 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Publica Slab' by FaceType, 'Equip Slab' by Hoftype, 'Nomos Slab' by Identity Letters, 'Peckham' by Los Andes, and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, robust, friendly, retro, assertive, playful, impact, rugged warmth, display clarity, retro appeal, blocky, softened, bracketed, chunky, compact.
A heavy, slab-serif design with broad proportions and compact internal counters. Serifs are thick and rectangular with gentle bracketing, giving the joins a softened, sculpted feel rather than a sharp mechanical cut. Strokes read as sturdy and even, with rounded terminals in places and simplified geometry that keeps the rhythm bold and consistent. The lowercase is built for impact, with single-storey forms and short extenders that reinforce a dense, poster-like texture in text.
This font performs best in short-to-medium display settings such as headlines, posters, labels, packaging, and bold branding systems where strong presence and quick recognition matter. It can also work for large-size signage or pull quotes when a warm, rugged slab-serif voice is desired.
The overall tone is confident and approachable, pairing muscular weight with softened details that feel friendly rather than severe. It suggests a retro, Americana-leaning solidity—bold, straightforward, and a little playful—well suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a sturdy slab-serif silhouette, balancing industrial strength with softened, friendly shaping. Its proportions and dense texture prioritize bold readability and a distinctive, retro-leaning personality for display typography.
At display sizes the design’s tight apertures and compact counters create a strong, dark typographic color, while the generous width helps maintain legibility. Numerals are similarly hefty and simplified, matching the font’s blocky, sign-painting-inspired presence.