Sans Normal Amguh 11 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Futura PT' by ParaType, 'Architype Renner' by The Foundry, 'Futura TS' by TypeShop Collection, and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, posters, modern, friendly, clean, neutral, confident, clarity, modernity, versatility, approachability, simplicity, geometric, rounded, crisp, even, open.
A clean sans with largely geometric construction and smooth, rounded bowls. Strokes are even and steady, with squared terminals and minimal modulation, producing a crisp, contemporary texture. Capitals are broad and stable with generous counters; the lowercase is compact with a relatively short x-height and simple, single-storey forms for letters like a and g. Numerals are clear and sturdy, with rounded shapes (notably 0, 8, 9) and straightforward, unembellished detailing.
This font suits interface labels, dashboards, and product UI where a clear, contemporary sans is needed. It also works well for branding, packaging, and headlines that benefit from geometric clarity and friendly roundness, and it scales effectively for signage and poster typography.
The overall tone feels modern and approachable while staying neutral enough for general-purpose use. Its rounded geometry and consistent rhythm give it a friendly, pragmatic voice rather than a formal or expressive one.
It appears designed as a versatile geometric sans that emphasizes clarity, consistency, and modern neutrality. The compact lowercase and uncomplicated letterforms suggest an aim toward dependable everyday typography with a contemporary, approachable feel.
Round letters (C, O, Q) read as clean circles/ellipses, while diagonals (V, W, X, Y) are sharp and decisive, creating a balanced mix of softness and precision. The lowercase l and i are simple and utilitarian, and the punctuation shown blends in without calling attention to itself.