Serif Normal Onni 7 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Holimole' by Attract Studio; 'ITC Cheltenham' by ITC; 'Glosa Text', 'Nitida Text Plus', and 'Prumo Banner' by Monotype; 'Cheltenham Pro' by SoftMaker; 'Braveold' by Trustha; 'Criterion' by URW Type Foundry; and 'Cheltenham' by Wooden Type Fonts (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, traditional, bookish, formal, authoritative, stately, classicism, authority, editorial impact, heritage tone, bracketed serifs, ball terminals, teardrop terminals, vertical stress, tight apertures.
A robust serif with pronounced thick–thin modulation and a predominantly vertical stress. Serifs are bracketed and somewhat wedge-like, with a compact, carved feel at joins and terminals. Counters and apertures run on the tight side, giving the face a dense, ink-rich color, while round letters show crisp shaping and controlled curvature. Lowercase forms are compact and sturdy, with noticeable ball/teardrop terminals (notably on letters like a, c, f, j, y), and the numerals are weighty with clear, traditional proportions.
This font is well-suited to headlines, decks, and pull quotes where its dense color and traditional detailing can carry impact. It also fits editorial and book-cover typography that aims for a classic, authoritative feel, and can support branding that leans established and heritage-forward.
The overall tone is classic and editorial, projecting authority and seriousness with a slightly old-style, literary warmth. Its heavy presence and crisp contrast lend it a confident, headline-ready voice without feeling modernist or experimental.
The design appears aimed at a conventional, high-contrast serif with strong typographic color and classic detailing, prioritizing authority and familiarity. Its forms suggest an emphasis on impactful display use that still retains the structure and rhythm of a readable text serif.
In text, the strong contrast and compact apertures create a dark typographic color that reads best with comfortable tracking and leading. The capitals have a monumental, sign-like presence, while the lowercase maintains a steady rhythm that feels suited to conventional reading patterns.