Sans Normal Jirof 6 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, assertive, sporty, blocky, friendly, impact, display, clarity, modernity, expanded, heavy, geometric, rounded, tapered joins.
A heavy, expanded sans with broad proportions and large counters that keep letterforms open at display sizes. Strokes are predominantly straight and block-like with clean terminals, but many joins and diagonals show subtle tapering that adds snap and definition. Round characters (O, C, G, Q, 0) are smoothly elliptical with strong inner shapes, while diagonals in V/W/X/Y feel wide-set and stable. The lowercase is sturdy and compact with a single-storey a and g, short-to-moderate ascenders, and a relatively shallow descender rhythm that reads solid and anchored.
Best suited to headlines and short statements where width and weight can create strong visual emphasis. It fits brand marks, packaging fronts, event graphics, and sports or fitness-style communications where an assertive, modern voice is needed. It can also work for UI or signage when set large, where its open counters and simplified shapes stay clear.
The overall tone is confident and punchy, with a contemporary, athletic energy. Its broad stance and simplified geometry give it a straightforward, no-nonsense presence, while the rounded bowls keep it approachable rather than harsh.
The design appears intended to deliver maximum impact with a broad, stable silhouette and high legibility in large sizes. Its geometry prioritizes clear silhouettes and consistent rhythm, aiming for a contemporary display sans that feels energetic and decisive.
Spacing appears generously set for impact, and the design maintains consistent width and weight balance across caps, lowercase, and figures. The numeral set matches the typeface’s wide, sturdy build, with especially prominent rounded forms in 0/8/9 and a stable, horizontal feel in 2/5/6.