Sans Contrasted Suso 3 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, assertive, retro, editorial, sporty, stately, impact, memorability, headline strength, retro appeal, chunky, bracketed, flared, ink-trap, display.
A heavy, expanded display face with pronounced stroke contrast and a compact, squared-off rhythm. The letterforms lean on broad curves and strong horizontals, with subtly flared terminals and small, wedge-like transitions that read as ink-trap/bracket behavior rather than crisp geometric cuts. Counters are generous for the weight, and the overall texture is dense but controlled, producing a confident, poster-ready silhouette. Numerals and capitals feel especially blocky and stable, while the lowercase introduces more sculpted joins and a slightly more calligraphic modulation.
Best suited to large-scale settings like headlines, posters, and bold typographic lockups where its width and contrast can read clearly. It also fits branding, packaging, and signage that need a strong, classic presence and distinctive letter shapes.
The tone is loud and confident, with a vintage, headline-driven energy. It suggests classic print display—newspaper sports pages, mid-century signage, or bold promotional typography—where impact and presence matter more than quiet neutrality.
The likely intent is a high-impact display sans that borrows from traditional, print-forward contrast and flared terminal behavior, delivering a familiar retro authority while keeping forms broadly sans in structure. It aims to be instantly readable at large sizes and visually memorable in short bursts of text.
The design’s expansion emphasizes horizontal space and makes short words feel monumental; at smaller sizes, the contrast and tight interior details can begin to merge, so it benefits from ample size and breathing room. The mix of sturdy caps and more characterful lowercase gives it flexibility for branding that wants both authority and personality.